Atlantic Health System
Turn ambiguous searches into relevant, prioritized results based on user intent.
The challenge:
Patients weren't simply struggling with search. They were navigating a healthcare system that had grown faster than the information architecture supporting it.
The insight:
Finding care wasn't primarily a search problem. It was an information architecture problem.
The approach:
I owned the experience design, analyzing thousands of actual search terms to understand how patients looked for care. Rather than simply redesigning search results, I redefined how healthcare information was organized, categorized, prioritized, and surfaced—creating a guided search experience that could infer intent while giving patients clear paths to change direction.
The outcome:
The result wasn't simply better search. It established a scalable information architecture that could support future growth, more intelligent search, and more intuitive patient journeys.
