Atlantic Health System
Helping people navigate one of the nation's largest healthcare systems.
The challenge:
Patients weren't struggling to use the website. They were struggling to understand a healthcare system that had grown faster than its information architecture.
The insight:
Finding care isn't primarily an information problem. It's an information architecture problem.
The approach:
Rather than redesign search results, I helped redefine how healthcare information was organized, categorized, and surfaced—creating a guided search experience that matched how people actually think when they're trying to find care.
The outcome:
The result wasn't simply a better search experience. It established a scalable information architecture capable of supporting future growth, AI-assisted search, and more intuitive patient journeys.
