03
MetLife
Simplifying complex benefit content.
The challenge:
As MetLife expanded through acquisitions and legacy systems, members experienced inconsistent navigation, disconnected products, slow performance, and fragmented experiences.
The insight:
The visible interface wasn't the problem.
The underlying ecosystem was.
The approach:
Rather than solving isolated UX issues, I focused on the systems creating them. I designed patterns that allowed marketing and servicing platforms to work together, created navigation that unified acquired products, and introduced content strategies that improved both performance and findability.
LET’S TALK
The problems I enjoy most are the ones that don’t have obvious answers.
If you’re working on something complex—and want to make it simpler for the people using it—I’d enjoy the conversation.
shane@olivusdesign.com
Well done, you copied it!
Shane Allen Wilson
Experience Design Leadership
Kansas City, Missouri
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